Hispanic Marketing Forum - Boston

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Grow Your Sales and Your Business with The Fastest-Growing Demographic

Today, brands must make credible and culturally-relevant approaches to the Hispanic market, the fastest-growing consumer segment, for long-term viability. In fact, Whites will be the minority in the U.S. by 2042. However, most approaches to connect with the Hispanic market have focused primarily on language (i.e. translating ads and materials to Spanish), yielding marginal results at best.

This interactive forum is for companies and organizations that are seeking ways to grow with the Hispanic market, or are considering Hispanic marketing and are seeking practical guidance on how to begin.

October 22, 9 am

SPACE IS LIMITED.

During the forum, we will define the Hispanic market opportunity, define the difference between “trans-creation” and “translation,” showcase case examples of successful growth in the Hispanic market, and offer practical tips for capturing the market in multiple industries.

POPULATION

DIGITAL

MILLENIALS

Hispanics account for almost half of U.S. population growth

Hispanics spend 2 hours more per week using their smartphones than all other demographics

More than half of the U.S. Hispanic population is under the age of 29.

Did You Know: 1 out of 2 people added to the U.S. population was Hispanic?

Hispanics are expected to account for nearly 65% of the U.S. population growth in the next 20 years. In addition, Hispanics have more than $3 Trillion dollars in purchasing power. Learn how to effectively tap into this powerful population segment.

Did You Know: Massachusetts has the largest Hispanic population in New England?

There are more than 850,000 Hispanics in Massachusetts and that number is projected to be more than 1.15 million by 2035. In fact, Hispanics accounted for 92% of Boston’s population growth since 1980.

Do you know the difference between “translation” and “transcreations?”

During the forum, we will define the Hispanic market opportunity and explain why translations are ineffective when marketing to Hispanics. You will learn the difference between “transcreation” and “translation,” and how brands are effectively connecting with Hispanics via culturally relevant marketing, even in English!

October 22, 2020

Thursday

9 AM - 11 AM, EST

The forum will outline:

How culture plays a more significant role in marketing to Hispanics than language

1

Why translations fail, and how to “trans-create” your brand

2

Virtual Event

Dos and Don’ts for marketing to Hispanics

3

Where to invest budgets and resources

4

Online: ZOOM

Duration: 2 hours

Hispanic Marketing Forum

Space is Limited

How to be Hispanic market ready and avoid pitfalls

5

Case histories of successful Hispanic marketing campaigns

6

Where are Hispanic consumers spending more than non-Hispanics

7

How to connect with Hispanics in multiple industries

8

Learn from Nationally-Recognized Experts in Hispanic Marketing

With nearly 25 years of experience with national, regional and local for profit and non-profit brands in multiple industries.

Wilson Camelo

President and Chief Marketing Officer

Camelo Communication

Visit Camelo Communication

Space is Limited! Reserve your spot today and learn how to effectively market to the rapidly-growing Hispanic market.

Free Tickets

Access to the conference

RESERVE YOUR SPACE!

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