Today, brands must make credible and culturally-relevant approaches to the Hispanic market, the fastest-growing consumer segment, for long-term viability. In fact, Whites will be the minority in the U.S. by 2042. However, most approaches to connect with the Hispanic market have focused primarily on language (i.e. translating ads and materials to Spanish), yielding marginal results at best.
Grow Your Sales and Your Business with The Fastest-Growing Demographic
This interactive forum is for companies and organizations that are seeking ways to grow with the Hispanic market, or are considering Hispanic marketing and are seeking practical guidance on how to begin.
October 22, 9 am
SPACE IS LIMITED.
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Hispanics account for almost half of U.S. population growth
More than half of the U.S. Hispanic population is under the age of 29.
Hispanics spend 2 hours more per week using their smartphones than all other demographics
During the forum, we will define the Hispanic market opportunity, define the difference between “trans-creation” and
“translation,” showcase case examples of successful growth in the Hispanic market, and offer practical tips for capturing the market in multiple industries.
Did You Know: Massachusetts has the largest Hispanic population in New England?
There are more than 850,000 Hispanics in Massachusetts and that number is projected to be more than 1.15 million by 2035. In fact, Hispanics accounted for 92% of Boston’s population growth since 1980.
Do you know the difference between “translation” and “transcreations?”
During the forum, we will define the Hispanic market opportunity and explain why translations are ineffective when marketing to Hispanics. You will learn the difference between “transcreation” and “translation,” and how brands are effectively connecting with Hispanics via culturally relevant marketing, even in English!
Did You Know: 1 out of 2 people added to the U.S. population was Hispanic?
Hispanics are expected to account for nearly 65% of the U.S. population growth in the next 20 years. In addition, Hispanics have more than $3 Trillion dollars in purchasing power. Learn how to effectively tap into this powerful population segment.